The cruise certificates made a BIG IMPACT in capturing the goals we needed to do at both of our sites. It was a great incentive for our current residents, and it worked as a closing tool for our prospective residents.
The cruise incentive program is fabulous! The marketing materials are really good. We did a mailing, incorporating the cruise offer into the mailer, and had an excellent response to it. We made a lot of loans and as you know, we had…
The perceived value of the cruise allows us to compete in a very competitive market without having to resort to offering the huge concessions our competition is offering. The pairing of the cruise with a modest discount has also been an…
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